Case Studies

At Ticketmaster, I led the UX Research, Interviews, and Storyboarding exercises to map user pain points, synthesize the findings, and suggest features and optimizations based on the current user experience of seat selection and purchase for our new interactive seatmap. I led the design team through the storyboarding exercise of the new end to end seatmap experience.

I provided Nurtur with UX/UI Optimization expertise and feedback in the Onboarding Experience and throughout the customer journey to retain customers and provide greater customer engagement.  Nurtur was looking for opportunities to reduce the friction in the customer funnel, onboard users with required surveys to match customers with therapists, and identify their post partum symptoms. The challenge was balancing the upfront needs of collecting the information needed to identify PPD markers in user funnel, completing the account creation and reducing the exit rates from too many onboarding steps.

I headed GreenDot's product management and product design team leveraging market research, competitive analysis, data-driven focus across the organization to lead the product, design and innovation for the new Go2Bank Mobile Application. I led both the product and design teams focused on new UX/UI and innovative features that would be utilized by the underbanked.